With an electronic mailing list, you are able to send out one and the same email to different recipients at the same time. The list is a collection of their email addresses, so when you send out one single message to the mailing list’s address, email@example.com – for instance, it’ll be redirected automatically to all the mailing list subscribers straight away. Usually, users need to join such a mailing list, but occasionally their email addresses can be included manually too, depending on the software that is being used to manage the list itself. You can use the mailing list option to touch base with potential or current customers and to send them announcements, brand new offers and other types of information on a regular basis. This will demonstrate your commitment to remain in touch with them and will increase the popularity of your web site.